Real strategies from the frontlines of branding, marketing, and business growth.
Welcome to where hospitality meets strategy, and where I share the insights that turn expertise into authority.
I'm Elsi Pacheco, and if you've found your way here, you're probably building something incredible but feeling stuck on the digital side. Maybe your brand doesn't match your expertise level. Maybe your website isn't converting. Maybe you're tired of marketing advice that sounds good but doesn't actually work.
Here's what you won't find: Generic tips you've read everywhere else, motivational fluff without substance, or advice that ignores the reality of running a real business.
Here's what you will find: Strategic insights from 20+ years in marketing and brand development, real case studies from working with 200+ businesses, frameworks you can actually implement, and honest takes on what's working (and what's not) in digital marketing right now.
Finding Your Voice: What Squarespace Circle Day & Bad Bunny's Marketing Genius Taught Me About Authenticity in Business
What happens when you stop morphing into what you think clients want and start showing up as yourself? At Squarespace Circle Day 2025, I learned that clients don't just buy services, they buy personality. Then I watched Bad Bunny prove it on the world's biggest stage. From a Puerto Rico residency to the Super Bowl, here's what authenticity in business really looks like, and why your cultural identity is your competitive advantage.
The #1 Event Marketing Mistake 90% of Businesses Make (AI Can Fix It in 10 Minutes)
Brilliant event organizers, nonprofit directors planning galas, entrepreneurs launching products, speakers building their authority, all making the same costly mistake.
5 Website Mistakes That Are Losing You Clients (And How to Fix Them)
Your website has one job: make a damn good first impression. For you established businesswomen in your 40s who've built something incredible? An outdated site is like showing up to a key client meeting in shoulder pads and a power suit from the 90s.
6 Event Marketing Problems AI Solves (That I Learned the Hard Way)
Now, after managing $1.1M marketing budgets and training over 25,000 business owners? I know exactly where event marketing goes wrong - and more importantly, how AI can fix it without making your head spin.
Why Event Marketing in 2025 Needs AI
Fast forward to today, and honey, the game has CHANGED. From those bar napkin guest lists to AI-powered event marketing strategies that predict attendance patterns – my journey in event marketing has been one wild ride, and I'm here to spill ALL the tea about where we're heading in 2025.
Hey there! Welcome to Our Blog—Your Secret Weapon in Navigating the Branding, Marketing, and Web Design Maze
Struggling to make your mark with your brand or feeling lost in the ever-changing world of digital marketing? I get it. It's tough out there, but you’re not alone. Our blog is like your savvy friend who’s always got the best advice, whether you're a bright-eyed startup or a seasoned pro aiming to refresh your strategy. Here, we break down the latest trends and give you the low-down on making them work for your business. We cover everything from boosting your brand’s visibility to optimizing your website for those precious conversions. So, grab a coffee, settle in, and let’s start making those business dreams a reality.