Meet Elsi — Your Fractional CMO Who Thinks Like a Producer
Meet Elsi — Your Fractional CMO Who Thinks Like a Producer
What does a teen mom who learned hospitality behind NYC bars have to do with building million-dollar digital presences?
Everything!
I'm Elsi Pacheco, and I design websites that position experts as the leaders they are. But here's what makes me different: I don't just make things look pretty — I approach every project like the fractional CMO you need, with the intuition of someone who's read every room from dive bars to corporate boardrooms.
Watch my Story in 2 Minutes…
From Survival Mode to Strategic Leadership
Life threw me a curveball when I became a teen mom at 16. While other kids were worried about prom, I was figuring out how to work and care for my son. That's when I discovered something that would shape everything: the art of hospitality.
I started bartending at places like Latin Quarter and Mr. Biggs in NYC — and I was good at it. Not just because I could mix drinks, but because I learned to read a room in seconds. I could anticipate what someone needed before they even knew they needed it. I understood that every single touchpoint mattered when creating an experience people would remember.
That hospitality foundation? It became my secret weapon in everything that followed.
From customer service at Verizon to climbing the marketing ladder, I carried that "anticipate and deliver" mindset everywhere. Eventually, I found myself as a Global Marketing Director, teaching digital marketing to over 25,000 business owners annually and managing multimillion-dollar budgets for events with 25,000+ attendees.
But somewhere along the way, I realized my real gift wasn't just in the big corporate machine — it was in helping established women entrepreneurs show up online like the experts they are.
Digital Hospitality: Where Strategy Meets Service
Here's what 20+ years taught me: Your website isn't just a digital business card. It's your virtual maître d', your front desk, and your best salesperson all rolled into one.
The Digital Hospitality Framework:
The Welcome (Homepage): Make them feel they're in the right place within 3 seconds
The Menu (Navigation): Intuitive, no hunting required
The Service (UX): Anticipate needs and guide naturally to next steps
The Follow-Up (Conversion): Nurture without being pushy
Your Fractional CMO, Not Just Your Designer
Most designers wait for direction. I lead with strategy.
When you work with me, you're not just getting a prettier website — you're getting someone who's helped organizations raise over $2.3 million through strategic digital campaigns, managed multimillion-dollar marketing budgets, and knows exactly how to position you for maximum impact.
You're getting someone who thinks like your CMO about:
Brand positioning that commands premium pricing
Launch strategies that actually convert
Event marketing that builds authority before, during, and after
AI-integrated systems that work 24/7
Scalable processes that grow with your ambitions
This isn't just theory — it's proven results:
79% increases in website traffic for clients
40% improvement in fundraising goals exceeded
25% boost in event attendance through strategic digital campaigns
$2.3 million raised through strategic digital campaigns for nonprofit initiatives
Over 200 branding and web projects completed
Multimillion-dollar marketing budgets managed for events with 25,000+ attendees
My Core Values
These values are at the heart of everything we do. We respect your vision and work alongside you to bring it to life. Our commitment to quality means never compromising on the aspects that make your brand shine.
Empathy
I understand and share the feelings of my community, building connections through genuine compassion.
Boldness
I courageously embrace innovation and challenge norms, daring to redefine what’s possible.
Quality
I am committed to excellence in every detail of my work, ensuring unparalleled results and satisfaction.
Creativity
My imagination paves
the way for unique and visionary solutions, transforming challenges into opportunities.
Ready to Work Together?
Whether you need a complete digital transformation or strategic guidance on your next big move, I'm here to help you show up online like the expert you are.
Your brand, built to grow. Your presence, designed to lead.