Bad Bunny sold 400K tickets in 24 hours. Here's what his $100M Puerto Rico residency teaches us about launching websites, events & programs that actually convert.

What happens when you stop morphing into what you think clients want and start showing up as yourself? At Squarespace Circle Day 2025, I learned that clients don't just buy services, they buy personality. Then I watched Bad Bunny prove it on the world's biggest stage. From a Puerto Rico residency to the Super Bowl, here's what authenticity in business really looks like, and why your cultural identity is your competitive advantage.

Brilliant event organizers, nonprofit directors planning galas, entrepreneurs launching products, speakers building their authority, all making the same costly mistake.

Your website has one job: make a damn good first impression. For you established businesswomen in your 40s who've built something incredible? An outdated site is like showing up to a key client meeting in shoulder pads and a power suit from the 90s.

Now, after managing $1.1M marketing budgets and training over 25,000 business owners? I know exactly where event marketing goes wrong - and more importantly, how AI can fix it without making your head spin.

Fast forward to today, and honey, the game has CHANGED. From those bar napkin guest lists to AI-powered event marketing strategies that predict attendance patterns – my journey in event marketing has been one wild ride, and I'm here to spill ALL the tea about where we're heading in 2025.