6 Event Marketing Problems AI Solves (That I Learned the Hard Way)
Real talk? When people ask me how I went from being a teen mom mixing drinks behind a Manhattan bar to teaching digital marketing in coliseums, I tell them it's because I made every mistake possible - so you don't have to.
Let me paint you a picture: There I was, fresh-faced and figuring it out, thinking printing flyers was peak marketing. (Girl, if I could go back and shake myself... 😅)
Now, after managing $1.1M marketing budgets and training over 25,000 business owners? I know exactly where event marketing goes wrong and, more importantly, how AI can fix it without making your head spin.
Problem #1: The Time Vampire Struggle
Remember staying up until 2 AM manually sending "personalized" follow-up emails? Been there. Done that. Got the eye bags.
Here's what happened when one of my clients let AI take over their event marketing busywork:
Slashed admin time by 70% (hello, actual lunch breaks!)
Boosted response rates by 45%
Kept that authentic touch their audience loves
Problem #2: Your Website's Playing Hard to Get
Listen, if your website isn't converting visitors into registrations, it's not being mysterious - it's just not working.
One of my clients was ready to throw her whole website away until we implemented:
Smart content that adapts to each visitor
Personalized CTAs that had people clicking "Register Now" like it was a Black Friday sale
AI chatbots that answer questions while you sleep (because burnout isn't a business strategy)
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Problem #3: Content That Actually Gets People Moving
You know that feeling when you pour your heart into a post and it gets crickets? Let's fix that.
My clients are now using AI to:
Create content that actually hits different
Write headlines that make people stop scrolling and start registering
Plan content that converts (because hope is not a marketing strategy)
Problem #4: Follow-Up That Doesn't Feel Like Stalking
True story: I once lost a major opportunity because my follow-up game was weaker than gas station coffee. Never again.
Here's what happened when we got smart about AI-powered follow-up:
Tripled response rates
Cut follow-up time in half
Turned "maybe later" into "take my money"
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Listen, you didn't build your business to become a full-time marketing manager. And you shouldn't have to get a tech degree to fill seats at your event.
What you need are strategies that work as hard as you do.
What's Next?
Whether you're planning a product launch that needs to sell out or a conference that needs to fill seats, I've got something cooking that's going to change your event marketing game.
Want the inside scoop before everyone else? Drop your email [HERE] - I share my best tips with my email fam first (like that time I... well, you'll have to sign up to find out 😉).
Quick Win You Can Use Today
Can't wait? Here's an AI prompt that's been crushing it for my clients:
"Generate a series of 5 engaging social media posts to promote my upcoming [event type]. Each post should: 1) Address a specific pain point my target audience faces, 2) Connect that pain point to a solution my event provides, 3) Include a compelling call-to-action. Format each post to include a hook, main content, and call-to-action. Use a conversational, authentic tone that builds trust and authority. Target audience is [ideal attendee description].
Pro tip: Replace [event type] with "conference," "workshop," "webinar," etc., and fill in your ideal attendee details. This prompt helps you create a week's worth of strategic content in minutes!
Questions? I'm in my DMs like I'm in my morning coffee, constantly and ready to help! Slide through [@elsimpacheco], and let's chat about leveling up your event marketing game.
P.S. If this post helped you, share it! Don’t be stingy.
P.PS. 👇🏽 👇🏽 👇🏽
Y'all... Life has been kicking my whole ass lately 😅 But here's the thing about being the boss of me? I make the rules! Which means... that Black Friday deal you thought you missed? I'm extending it til Dec 31st because WHY NOT?! (and because I love y'all like that) Stay TUNED!
Quick! Pin this before you forget - your future self will thank you! 💡
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