Lawyers’ Committee for Civil Rights Under Law

Project: Higginbotham Leadership Awards Microsite
Timeline: 4 weeks (June–July 2022)
Role: Web Designer

A high-profile event marketing microsite created to support the Lawyers’ Committee’s annual Higginbotham Leadership Awards Gala, a nationally visible fundraising event honoring prominent leaders across law, culture, business, and public service.

Digital devices displaying the Higginbotham Leadership Awards event, including a laptop, a tablet showing a speaker profile, and a smartphone with event details and honoree, all on a gray background with a stylus nearby.

THE CHALLENGE

The Lawyers’ Committee needed a sophisticated digital experience to support a high-stakes fundraising gala with national visibility and complex requirements.

Key challenges included:

  • A compressed 4-week timeline from kickoff to launch

  • Multiple stakeholder approvals across legal, communications, development, and honoree teams

  • High-profile honorees, requiring a polished, credible presentation

  • Donation platform integration with Blackbaud and strict compliance standards

  • A dual-phase content strategy to support both pre-event promotion and post-event reporting

Smartphone displaying an event webpage for the Higginbotham Leadership Awards featuring a black and white photo of Sunny Hostin, set against a white background.

THE APPROACH

The strategy focused on creating a modular, scalable microsite that balanced storytelling, fundraising, and press-ready credibility — all while staying flexible under tight deadlines.

The approach prioritized:

  • Clear information architecture for donors, press, and attendees

  • Elegant design aligned with the prestige of the awards

  • Seamless donation and sponsor visibility

  • A system that could be reused and updated annually

Integrated Digital Campaign Assets

Promotional banner for the Higginbotham Leadership Awards, held on Wednesday, September 28, 2022, featuring photographs of three speakers and a graphic of the U.S. Capitol building, with text highlighting the event details and an organization logo for the Lawyers' Committee for Civil Rights Under Law.
A flyer for the Higginbotham Leadership Awards event on September 28, 2022, featuring photos of five individuals, the Capitol building, and large stylized text reading 'GALA' with details of the event.
Digital screens displaying an award page for Cory Booker, with his black and white photo, celebration of justice and equality message, and sponsorship info, placed on a white surface with shadows.

STRATEGIC IMPACT

  • Successfully launched on time despite tight timeline

  • Delivered a digital presence befitting high-profile honorees

  • Supported multi-phase content from announcement through post-event impact

  • Established a reusable framework for future gala websites

  • Delivered under budget with zero compliance issues

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