Lawyers’ Committee for Civil Rights Under Law
Project: Higginbotham Leadership Awards Microsite
Timeline: 4 weeks (June–July 2022)
Role: Web Designer
A high-profile event marketing microsite created to support the Lawyers’ Committee’s annual Higginbotham Leadership Awards Gala, a nationally visible fundraising event honoring prominent leaders across law, culture, business, and public service.
THE CHALLENGE
The Lawyers’ Committee needed a sophisticated digital experience to support a high-stakes fundraising gala with national visibility and complex requirements.
Key challenges included:
A compressed 4-week timeline from kickoff to launch
Multiple stakeholder approvals across legal, communications, development, and honoree teams
High-profile honorees, requiring a polished, credible presentation
Donation platform integration with Blackbaud and strict compliance standards
A dual-phase content strategy to support both pre-event promotion and post-event reporting
THE APPROACH
The strategy focused on creating a modular, scalable microsite that balanced storytelling, fundraising, and press-ready credibility — all while staying flexible under tight deadlines.
The approach prioritized:
Clear information architecture for donors, press, and attendees
Elegant design aligned with the prestige of the awards
Seamless donation and sponsor visibility
A system that could be reused and updated annually
Integrated Digital Campaign Assets
STRATEGIC IMPACT
Successfully launched on time despite tight timeline
Delivered a digital presence befitting high-profile honorees
Supported multi-phase content from announcement through post-event impact
Established a reusable framework for future gala websites
Delivered under budget with zero compliance issues