Dawn M. Florio Law Firm
CEO Brand + Website Package
A full CEO Brand + Website transformation for a high-profile criminal defense attorney with national visibility.
The Challenge
Dawn Florio is a nationally recognized criminal defense attorney with a strong media presence, but her digital presence no longer reflected the level she was operating at. Her website needed to match her authority, credibility, and real-world reputation, and function as a true business asset, not just an online placeholder.
The Solution
Full brand refinement including logo, visual direction, and brand voice
Custom website design and development built for authority and trust
Strategic UX and page flow designed to guide visitors with confidence
Messaging alignment across brand, website, and positioning
Mobile-first experience designed to feel premium on every device
Conversion-focused structure to support inquiries and media credibility
BEFORE
AFTER
The Impact
Clear, confident website structure built for credibility and trust
Elevated brand presence aligned with national visibility
Stronger positioning as a top-tier criminal defense firm
A scalable digital foundation built to grow with the practice