What does a teen mom who learned hospitality behind NYC bars have to do with building million-dollar digital presences?
Everything!
I’m Elsi Pacheco. I design websites that position experts as the leaders they are, with the strategy of a CMO and the intuition of someone who’s read every room from dive bars to corporate boardrooms.
How I learned to read rooms, and build brands
From Survival Mode to Strategic Leadership
I didn’t take a straight path into leadership. I learned it under pressure.
I became a mother young. I worked behind the bar in NYC to support my family. And in those late nights, I learned something no business school teaches: how to read a room, anticipate needs, and earn trust fast.
That instinct followed me into corporate leadership, where I led global marketing teams, managed million-dollar budgets, and learned how strategy actually works at scale.
But something was missing.
I didn’t want to build brands that looked impressive on paper but felt disconnected in real life. I wanted to help experts show up online with clarity, confidence, and intention, so their digital presence finally matched the level they were operating at.
That’s what I do now.
I help established leaders show up online with the same authority they carry in every room, through digital experiences built to work, convert, and last.
Digital Hospitality: Where Strategy Meets Service
Years behind the bar and behind the scenes taught me how people decide, often before a word is spoken. That insight became this framework.
The Digital Hospitality Framework:
The Welcome
First impressions aren’t visual. They’re emotional. People decide within seconds whether they trust the experience.
The Menu
Clarity creates confidence. If the experience feels confusing, the trust breaks.
The Service Flow
Great experiences anticipate needs. The best UX guides people forward without effort or friction.
The Follow-Up
Trust isn’t built in one moment. It’s reinforced by what happens next, and how consistently it happens.
My Core Values
Empathy
I pay attention to what people are really asking for, not just what they say out loud.
Quality
Every detail matters. If it’s not right, it doesn’t ship.
Follow-Through
rust is built by doing what you say you’ll do, every time.
Ready to Work Together?
If you're ready for a digital presence that matches your expertise, let's talk.