Strategic Branding & Website Design Led by a Fractional CMO

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I design digital systems for established women entrepreneurs and corporate leaders who are ready to lead online with authority. As your Fractional Chief Marketing Officer, I combine branding, marketing strategy, and high-converting website design to create a presence that works 24/7, building visibility, credibility, and business growth that doesn't require you to be "on" 24/7.

✔ Brand strategy that reflects the true depth of your expertise 

✔ Website design that turns qualified visitors into ideal clients 

✔ Marketing systems that scale your visibility while you focus on what you do best

Stop Guessing What's Wrong With Your Website

Download the How to Optimize Your Brand and Website checklist, your go-to guide for evaluating and elevating your brand presence.

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Inside, you'll find detailed questions, actionable steps, and pro tips to help you pinpoint gaps, strengthen your strategy, and create a brand and website that work harder for you, not the other way around.

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You're Brilliant at What You Do!
But Your Digital Presence Doesn't Show It

You've built something incredible. Your expertise is solid, your clients love you, and you're ready for the next level. But here's what's holding you back:

✔ Your website feels outdated and doesn't reflect the caliber of work you actually deliver

✔ Your branding is inconsistent across platforms, making you look less credible than you are

✔ You're missing opportunities to leverage events, launches, and visibility moments

✔ You're tired of DIY solutions that leave you feeling like you're always playing catch-up

✔ You need strategic support not another vendor who waits for direction

The result? You're explaining your credibility instead of commanding it. You're watching less experienced competitors look more polished online. And you're leaving money on the table every time someone visits your site and doesn't take action.

The numbers speak for themselves:

Clients have seen a 79% increase in website traffic, doubled their social media engagement, boosted event attendance by 25%, and grown fundraising revenue by 40%. I specialize in supporting powerhouse women entrepreneurs and corporate leaders who are ready to stop playing small online and start showing up like the experts they are.

Explore Your Options

The Strategic Digital Leadership Framework
Here's exactly how we transform your digital presence from "just okay" to "absolutely unforgettable"

Three Ways to Work Together - Choose Your Journey Below

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CEO Brand + Website Package - $15,000

Full brand strategy, website design, and marketing systems for established leaders ready for total digital transformation.

  • Complete brand evolution from strategy to visual identity that matches your expertise level

  • Strategic 12-week transformation with regular CMO-level strategy calls and guidance

  • AI-integrated marketing systems that work 24/7 to convert visitors into clients

  • Launch strategy with promotional support to maximize your new brand's impact

  • Exclusive bonuses worth $5,000+ when you pay in full, plus extended support

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Website Development - $5,000

High-converting website design for experts with existing branding who need a strategic digital presence.

  • Conversion-focused design that turns visitors into booked calls and clients

  • Mobile-first strategic approach with SEO optimization built in from day one

  • Complete training and systems so you can confidently manage your new site

  • 8-week streamlined process from strategy to launch with clear milestones

  • Priority support included with 30-60 days of post-launch guidance

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VIP Days - $2,500

One-day brand or strategy intensive for quick wins and immediate impact.

  • One-day strategic intensive for immediate clarity and actionable next steps

  • Expert-level problem solving for your most pressing brand or strategy challenge

  • Quick wins implementation that creates instant impact for your business

  • Personalized action plan you can execute right away with confidence

  • Direct access to CMO-level thinking without the long-term commitment

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When Your Digital Presence Matches Your Expertise

Imagine having a website and brand that:

  • Commands attention from your ideal clients the moment they land on your site

  • Positions you as the obvious choice without you having to explain your credibility

  • Converts visitors into clients through strategic design and messaging

  • Supports your growth whether you're launching, speaking, or scaling

  • Works 24/7 so you can focus on what you do best instead of managing tech

You'll finally have the confidence to send anyone to your website, knowing it reflects the true caliber of your work and converts browsers into buyers.

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The Cost of Staying Where You Are

Here's what happens when you don't act:

  • Prime opportunities slip by because your digital presence doesn't match your credibility

  • Potential clients choose competitors who simply look more professional online

  • You continue burning time and energy on tech instead of serving your clients

  • Your next launch, event, or visibility moment doesn't convert the way it should

Still relying on a website from 2015? You've worked too hard building your expertise to let an outdated digital presence hold you back.

The Proof is in the Results

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Meet Elsi — Your Fractional CMO With a Producer's Mindset!

I'm Elsi Pacheco, and I design websites that position experts like you as the leaders you are. With over 20 years of experience spanning hospitality, high-level marketing strategy, and web design, I bring a unique perspective that most designers simply don't have.

My journey from teen mom to Global Marketing Director taught me something crucial: every single touchpoint matters when you're creating an experience that converts. That's why I don't just build pretty websites, I create strategic digital ecosystems that establish authority and deliver real results.

Get to Know the Woman Behind the Strategy

Ready for a Digital Presence That Actually Works as Hard as You Do?

Stop settling for a website that's "just okay." Your expertise deserves a digital presence that commands attention, converts visitors, and positions you as the industry leader you are.

Let's build something that grows your brand while you sleep.

Let’s turn your digital presence into your best team member! Book your free strategy session today!