Questions You Should Ask to Identify Your Ideal Client
If you’re starting your business, you may find that you keep working with clients that just don’t fit with your values, and who you are as a person first and foremost. You may be running into this problem because you haven’t identified what you want. You want your business to speak to the right clients and customers, so it’s important to get your message to the right audience. Now is the time to stand up for your values more than ever! The client of your dreams is around the corner! It’s just a matter of answering some essential questions. Dig deep to learn about who your ideal client might be. It goes beyond the age range and gender. Let’s use some of the golden nuggets that I’ve gained over these 15 plus years in marketing to make it happen!
Imagine a loyal follower- Who retweets and reposts your images from your social media? Who’s a superfan? If you run a B2B business, think of what clients could identify with your product. This client can be real or imaginary, but this is the first step you need to take before answering those essential questions to help identify your ideal client. Try to get to the nitty-gritty of who this person or business is and what they’re about! Now, take a moment to answer the following questions.
QUESTIONS TO ASK YOURSELF ABOUT YOUR IDEAL CLIENT:
How old is your ideal client, what’s your ideal client’s gender, what’s their marital status?
Demographic Information is useful when choosing targeting options in ad platforms like Facebook. When writing content, email or sales copy it can be beneficial to simply write as though your ideal client were sitting right in front of you. Demographic information like age, gender, and location will give your persona a look and feel.
What religion or ethnicity is this person?
What do they do for a living?
Is your client laid-back or frequently stressed?
What are some of their favorite brands?
What are their health habits?
What are their values, ideals, or goals?
Make note of the goals and values that are relevant to the products and services you offer. You’ll use this information to drive product creation, copywriting, content marketing, and email marketing.
What kind of books, blogs or magazines would my ideal customer read that might be obscure to others?
The idea is to find the niche that suits them best. To find the niche that's your ideal customer would be attracted to – but no one else would.
Having a clearly defined dream customer will help you:
Determine what social platforms they are spending their time on so that you know where your business should be spending time engaging.
Be more effective in your advertising. Your marketing budget will be well spent when you know where to invest and who to target to maximize your ROI. You will be able to identify Which platforms should you buy traffic from (ads) and what targeting options should you use.
Better connect with your dream client by describing the offers in your email marketing, ads, and sales letters in a way that compels them to buy.
What blog posts, videos, podcasts, lead magnets, etc. should you create to attract and convert them into buying customers.
You will begin to understand their pain points, likes, dislikes, and more.
Deliver and develop better products/services because you are able to anticipate your market’s needs, behaviors, and concerns.
Write down these questions and answer them for yourself. Once you’ve answered these questions, be sure to head to our packages, where I can give you actionable ways to help you go out there and find your ideal client!