What Bad Bunny’s Puerto Rico Residency Taught Me About Launching Anything Including Your Website
Summer 2025 felt electric.
Bad Bunny didn’t just make a career move. He shifted the whole conversation about what a launch can look like when you build it with intention.
Instead of announcing a world tour like everyone expected, he went home. He launched a residency in Puerto Rico. Seven weekends. Thirty shows. One arena. One message.
No Me Quiero Ir de Aquí.
He wasn’t just performing. He was anchoring identity, culture and belonging into every corner of that arena.
400,000 tickets were gone in under 24 hours.
The island saw up to 200 million dollars in economic impact.
Fans (ME) flew in from everywhere!
That cultural wave helped secure his Super Bowl 2026 halftime show.
And I was there. I flew in and felt the pride in every seat. My strategist brain was wide awake because what he built wasn’t a concert. It was a masterclass in brand storytelling and launch psychology.
The same principles apply to launching your website, your offer, or your next big moment. Let’s break it down.
Lesson One. Make It an Experience, Not a Transaction
Bad Bunny didn’t give us a stage. He gave us Puerto Rico.
Palm trees
Beach chairs
Live chickens wandering the stage
A casita built right on the platform
You walked in and instantly knew
This is who I am
This is where I’m from
If you’re here, you’re family
That is storytelling through the environment.
Your website needs the same thing. Not a digital business card. A vibe. A welcome. A moment that says you’re in the right place.
Apply this by:
Choosing colors that carry emotion
Using your homepage like a welcome mat
Making your About page a place of connection
Keeping your brand consistent across every touchpoint
Lesson Two. Make People Feel Something
The residency wasn’t powerful because every note was perfect. It was powerful because it tapped into identity.
Pride
Nostalgia
Culture
Belonging
People were crying before the show even began.
He honored legends. He lifted the culture. He created a space where people felt seen.
Your website needs that same emotional intelligence.
Stop opening with credentials.
Start opening with truth.
Speak to what your client is carrying.
Name what nobody else is saying out loud.
Use stories.
Use real language.
Speak to their fears and desires with compassion.
Lesson Three. Build Anticipation with Intention
He didn’t drop a ticket link without warning.
He teased us.
One image. Two white chairs.
Fans instantly understood the reference, and the buzz exploded.
By the time tickets went live, the demand was unstoppable.
Your website launch deserves that same kind of build-up.
Tease it before it goes live
Give your email list early access
Create a countdown
Offer a bonus during launch week
Do a live walkthrough
Reveal intentional sneak peeks
When I relaunched my site, my early-access email made people feel included. That’s what anticipation does.
Lesson Four. Create Shareable Moments
Every night of the residency created content without even trying.
Celebrity moments
Surprise guests
Cultural performances
Viral emotional clips
He didn’t have to ask people to share anything.
The experience made sharing irresistible.
Your digital presence needs moments like that.
Give people
Bold opinions
Downloadable resources
Real transformation stories
Screenshots worth saving
Graphics worth posting
One of my most shared tools is my AI prompts checklist. People share it because it helps them. Not because I asked. Give people something valuable, and they will carry your work into rooms you’ve never entered.
Lesson Five. Authenticity Will Take You Further Than Strategy Alone
He didn’t water anything down.
Spanish lyrics
Puerto Rican culture front and center
Traditional music woven into modern reggaeton
A residency on home soil
He didn’t try to appeal to everyone.
He stood in who he was and let the world come to him.
Your brand works the same way.
Write the way you talk
Share your actual story
Let your roots show
Stand firm in your perspective
Stay consistent everywhere
When I stopped trying to sound corporate, my true clients started finding me. They weren’t looking for polished. They were looking for real. They were looking for someone who sees the whole picture and tells the truth with love.
Authenticity scales.
The Bigger Message. Launch Like It Matters!
Whether you’re launching a website, an offer, an event or a full rebrand, the formula is the same.
Make it an experience
Make people feel something
Build anticipation
Create shareable moments
Stand in your authenticity
Your website is your digital home.
The moment someone lands on it they should know
This is who I am
This is what I stand for
If you’re here, you belong
Ready for a Website That Feels Like Home?
I help established women entrepreneurs build brands and websites that finally match the power of the work they do.
Strategic. Emotional. Connected.
The kind of digital presence that opens doors for you.
If you’re ready to step into your full presence online, let’s talk.
Explore How We Can Work Together →
What launch moment has stayed with you
Share it with me. I love hearing what moves people.
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